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Yahoo just announced that they are going to disregard any Do Not Track (DNT) requests. Facebook and Google have been doing the same for a long time. Now users will have to rely on VPNs for Yahoo and safe browsing practices. VPNs for Yahoo can help people keep their identifying information secret.
Facebook and Google Say Privacy Requests are Confusing
Facebook and Google both decided not to honor DNT. The Google Chrome DNT page that was put up in October 2012 already states that the company does not respond to DNT requests. Google is notorious for snooping on emails and user activities. And Facebook has never honored privacy requests. In fact, CEO Mark Zuckerberg never really considered giving users data privacy at all.
In late February this year, Facebook and Google explained why they do not respond to DNT requests. In a nutshell, they said that Internet users may not know what DNT means, so it is not a valid request. They concluded this because DNT has failed to become an industry standard. Companies cannot properly respond to requests if they cannot determine what the users’ expectations are. But the violent reaction to Firefox and Internet Explorer DNT defaults calls into question their true motives. DNT blocks unwanted cookies, which can affect website revenues.
Yahoo Ignores Privacy Requests
Internet users have been signing up for online accounts for years. They log on to services from companies like Yahoo. They think that their privacy is being guarded, but it really isn’t. The latest offense against user privacy is Yahoo’s unresponsiveness toward DNT requests. A DNT request is sent from a user’s browser. It tells a website that the user does not want their browsing on that website to be tracked. By ignoring this request, Yahoo can follow a user and record their activities on any Yahoo service.
Yahoo instituted a new Yahoo ID sign in policy in March of this year. This helps keep your data more secure from third parties, but not from Yahoo and its partners. Internet users opt in for DNT because they do not want to be tracked. They disapprove of their personal information being used for advertising. And they also request DNT to keep their information safe from hackers and thieves. By ignoring DNT requests, Yahoo is saying that they do not care about their users’ preferences.
Yahoo was the first big online company to enable DNT. They now say that it does not work and has not been implemented by other companies. From this statement it is clear that they simply do not want to be left behind. Other online companies track their users so they can profile them. These profiles are most often used to generate targeted ads. Yahoo is losing a great deal of potential revenue from not tracking users.
Instead of DNT, Yahoo offers their own privacy settings that users can opt for in the Yahoo Privacy Center. A few big online names like Pinterest and Twitter do still honor DNT requests. But Yahoo has decided to join Facebook, Google and the majority of online companies in dumping the failed DNT standard. DNT is just the latest foiled technical solution for privacy protection. Just like with the Platform for Privacy Preferences Project, websites have found a way around it so they can do what they want.
VPNs for Yahoo and Safe Browsing Practices
VPNs for Yahoo and other companies can anonymize user traffic. This begins with hiding the user’s IP address. The identifying information connected to that IP address is therefore not available. VPNs for Yahoo also encrypt user traffic so companies can’t trace their online paths. But tracking is also done via browser history, so purging this cache is very important. Using tools to block cookies is also a vital safe browsing practice. VPNs for Yahoo can give users a clean start, but they need to maintain that anonymity. These tips for Facebook anonymity can be applied to Yahoo accounts.