Block Ad Threats with VPN

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Alvin Bryan

Alvin Bryan is a freelance writer and online privacy enthusiast enthusiast currently contributing quality tips and troubleshooting on personal VPN services, and online privacy and security news. You can also find him on Google +.

IP addresses have been routinely used for some time to track web user behavior. Many businesses take advantage of this to help them with marketing. Facebook has now gotten into the game and has the potential for better results. But all this information used for advertising purposes poses a great danger to users. The tools used to gather data for more or less innocent uses can be manipulated by hackers for financial gain. Using a VPN is a good way to keep your information safe from identity thieves and online scammers.

Unfamiliar with IP Tracking?

The Block Ad Threats from IP Monitoringway it works is that your IP address acts as a unique identifier. Your IP provides information on your relative location. It can then be tracked to record the different web pages you visit. Your IP gives companies a lot of data on what you search for, read, play, download, and more. Google is the best example. With their search engine, mail service, YouTube, Chrome, and Maps, and Analytics, they gather and share an enormous amount of data on every user. All this is used by Google and other business owners to plan and adjust their advertising campaigns and personalize results to your general location and tastes. With the advent of IPv6, more specific geolocation will be possible. This will give advertisers using IP geolocation more targeted information on users’ likes for better results personalized to specific locations.

Facebook has a More Targeted Database

Facebook Block Ad Threats from Facebook Targetingaccounts hold a lot of precise data on a user like age, sex, real name, and real location. This trumps IP geolocation for the moment. Precisely targeted Facebook advertising is more appealing to marketers. Facebook ads can show internet users what their friends like and have bought as opposed to a vendor with a vague connection to a search you executed months ago. Marketers are jumping on this bandwagon because it is costing less over the long term by cutting waste.

The Dangers of Tracking

The Block Ad Threats and Session Hijackingdanger with all this monitoring and tracking is when the data falls into the wrong hands. Hackers are also always on the lookout for personal details. They use this data as the basis for their phishing and social engineering scams.

Websites use cookies to track user browsing activities. Cookies are text files that are sent to the user’s computer then sent back by the browser to the different websites visited. They contain a lot of information, stored in plain text, for things like managing website sessions and shopping cart contents. Many websites will not function properly without cookies, so users cannot just disable them. They also make browsing faster and more convenient. Cookies are not protected, and can be fairly easily stolen and used as spyware by hackers with simple software. The cookies remain in the user’s computer, and can be used to steal usernames and passwords along with the websites they are used on. Deleting cookies after every visit is the only way to avoid this, but it can be a hassle. Many websites also use scripts similarly designed to track users and collect information. Many scripts can install objects on the user’s computer. Turning off the feature does not always prevent this, and causes many websites to malfunction.

Effectively Block Ad Threats

Proxy Block Ad Threats and Session Hijackingservers are used by millions of people every day to avoid annoying ads and to get away from tracking software. Web proxies can give users alternate IP addresses to avoid detection and tracking. These services are far from safe, however. Millions of devices are infected by spyware, key logging software, and other malware from these services. VPNs are safer and provide more than just ad blocking and IP protection. With a VPN, the data that is routinely sent to websites and used by advertisers is secured by encryption. A VPN cannot stop your computer, browser or a website from storing cookies, but it can help disguise the personally identifiable information that is otherwise stored by the cookies. Traffic is secured and unauthorized access to the user’s device is effectively blocked by VPN server security. The VPN keeps all unwanted software away from the user’s computer as well. To continue to enjoy proper website functioning with all the advantages and none of the dangers or inconveniences, connect to the internet through a reliable VPN service.

Supplementary Reading:
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