Latest posts by Alvin Bryan (see all)
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IP addresses have been routinely used for some time to track web user behavior. Many businesses take advantage of this to help them with marketing. Facebook has now gotten into the game and has the potential for better results. But all this information used for advertising purposes poses a great danger to users. The tools used to gather data for more or less innocent uses can be manipulated by hackers for financial gain. Using a VPN is a good way to keep your information safe from identity thieves and online scammers.
Unfamiliar with IP Tracking?
The way it works is that your IP address acts as a unique identifier. Your IP provides information on your relative location. It can then be tracked to record the different web pages you visit. Your IP gives companies a lot of data on what you search for, read, play, download, and more. Google is the best example. With their search engine, mail service, YouTube, Chrome, and Maps, and Analytics, they gather and share an enormous amount of data on every user. All this is used by Google and other business owners to plan and adjust their advertising campaigns and personalize results to your general location and tastes. With the advent of IPv6, more specific geolocation will be possible. This will give advertisers using IP geolocation more targeted information on users’ likes for better results personalized to specific locations.
Facebook has a More Targeted Database
Facebook accounts hold a lot of precise data on a user like age, sex, real name, and real location. This trumps IP geolocation for the moment. Precisely targeted Facebook advertising is more appealing to marketers. Facebook ads can show internet users what their friends like and have bought as opposed to a vendor with a vague connection to a search you executed months ago. Marketers are jumping on this bandwagon because it is costing less over the long term by cutting waste.
The Dangers of Tracking
The danger with all this monitoring and tracking is when the data falls into the wrong hands. Hackers are also always on the lookout for personal details. They use this data as the basis for their phishing and social engineering scams.
Effectively Block Ad Threats
Proxy servers are used by millions of people every day to avoid annoying ads and to get away from tracking software. Web proxies can give users alternate IP addresses to avoid detection and tracking. These services are far from safe, however. Millions of devices are infected by spyware, key logging software, and other malware from these services. VPNs are safer and provide more than just ad blocking and IP protection. With a VPN, the data that is routinely sent to websites and used by advertisers is secured by encryption. A VPN cannot stop your computer, browser or a website from storing cookies, but it can help disguise the personally identifiable information that is otherwise stored by the cookies. Traffic is secured and unauthorized access to the user’s device is effectively blocked by VPN server security. The VPN keeps all unwanted software away from the user’s computer as well. To continue to enjoy proper website functioning with all the advantages and none of the dangers or inconveniences, connect to the internet through a reliable VPN service.
Adware on the rise among Android apps